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State Farm Edges Out GEICO For The #1 Spot In Competitive Benchmark Report

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State Farm Edges Out GEICO For The #1 Spot In Competitive Benchmark Report

November 21
01:09 2020
State Farm Edges Out GEICO For The #1 Spot In Competitive Benchmark Report
After 3 years, State Farm Takes the Lead in Key Lime Interactive’s Competitive Analysis

Miami, FL Key Lime Interactive, a top UX research agency, recently released their latest Auto Insurance Competitive Analysis, a competitive assessment of mobile solutions across various industries, and identified that State Farm has emerged as a new leader. This milestone is a major move for State Farm since GEICO has held the number #1 overall rank since December 2017.

“It’s interesting to see a long-standing customer use the report insights to reach the summit of our rankings,” says Eugenio Santiago, SVP of Research at Key Lime Interactive. “In fact, when looking at the app store rankings as a single metric from December 2017 to now, State Farm’s growth is pretty astounding.”

App Store User Rankings


December 2017

November 2020



3 stars

4.81 stars



4.1 stars

4.7 stars


The goal of Key Lime Interactive (KLI)’s Competitive Indexes and Benchmark Reports is to provide a view of the competitive landscape of industries such as automotive, banking, credit cards, home insurance, cruise, hotel reservations, and fast food while highlighting the importance of how these companies are meeting the needs and expectations of their target users.

Additionally, with the launch of KLI’s new Competitive Insights platform, a few clicks are all it takes for organizations like State Farm to discover which factors are needed to improve their UX, edge out their competition, and become number one in their industry.

Key Lime Interactive ranked State Farm as number one based on the following mobile UX success metrics:

  • Account Settings
  • Accident Details
  • Claims
  • Change Coverage
  • Customer Service
  • Get Quote
  • Locate An Agent
  • Roadside Assistance

To learn more about Competitive Insights and how your mobile UX ranks in your industry, click here.

About Key Lime Interactive:

Located in the New York and Miami metro area, Key Lime Interactive (KLI) is a User Experience (UX) research and service design agency with a sweet spot for emerging technology. Key Lime’s UX experts provide actionable insights for every industry sector to help their growing list of Fortune 100 clients understand and effectively engage their customers. Ultimately, KLI empowers teams to use consumer insights and user experience data at any and all phases of product development, from strategy to implementation. Our experts share the true perspective of a client’s target users to help companies build exceptional consumer-driven solutions.

Media Contact
Company Name: Key Lime Interactive
Contact Person: Lynn Gonzales
Email: Send Email
Phone: 3058090555
Address:8350 NW 52nd Ter, STE 310
City: Doral
State: FL 33166
Country: United States