Absorbent Paper Market Projections 2025-2028: Key Trends, Opportunities, and Growth Factors in New Report
The global absorbent paper market size is estimated to be USD 135.0 billion in 2023 and is projected to reach USD 177.3 billion in 2028 at a CAGR of 5.6% during the forecast period. The main objective of this market research is to help the readers understand the structure of absorbent paper industry, market definition, overview, absorbent paper market trends and opportunities, investment strategy with forceful and reliable data.
The major drivers for the absorbent paper market are the rising hygiene and sanitation awareness, growing demand for adult incontinence products, and increasing demand for coffee filters in Europe. Increasing competition from alternative materials, and environmental concerns related to the production, use, and disposal of absorbent paper products are considered restraining factors in this market. Whereas the increasing demand for surgical drapes and gowns, and expansion of absorbent paper market into new applications such as wipes, and personal care products act as opportunities in the market.
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The tissue product type is the second fastest growing product type, in terms of value, during the forecast period.
The tissue segment is estimated to be the second fastest-growing product type in the absorbent paper market due to its versatile applications across various sectors like hygiene, healthcare, and hospitality. With increasing awareness about sanitation and hygiene, coupled with lifestyle changes, the demand for tissue products such as facial tissues, paper towels, and toilet paper is experiencing steady growth, propelling the segment’s rapid expansion.
Based on the application, medical paper & sheets application is the third fastest growing application in terms of value in the absorbent paper market.
The medical paper and sheets application emerges as the third fastest-growing segment in the absorbent paper market due to rising healthcare concerns globally. With a surge in demand for medical supplies, including disposable sheets, examination table paper, and surgical drapes, driven by increased healthcare spending and stringent hygiene standards, this segment experiences rapid growth, catering to the expanding needs of healthcare facilities and professionals.
Based on the end-use industry, the packaging end-use industry is estimated to be the second fastest-growing segment of the absorbent paper market.
Packaging emerges as the second-fastest growing end-use industry in the absorbent paper market due to heightened sustainability efforts and the shift towards eco-friendly packaging solutions. With increasing awareness about environmental conservation, there’s a rising demand for biodegradable and recyclable packaging materials made from absorbent paper, driving growth in this segment as businesses seek sustainable alternatives to traditional packaging materials.
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North America is the second fastest growing region, in terms of value, during the forecast period in the absorbent paper market.
North America represents the second fastest-growing region in the absorbent paper market during the forecast period due to heightened hygiene awareness, evolving consumer preferences, and technological advancements in manufacturing processes. With a focus on convenience and cleanliness, coupled with a growing demand for eco-friendly products, North American consumers are driving the adoption of absorbent paper products across various applications, contributing to the region’s rapid market growth.
Kimberly-Clark Corporation (US), International Paper (US), Georgia-Pacific LLC. (US), Metso Group (Finland), and Ahlstrom (Finland) are some of the established players in the absorbent paper market. These players have adopted various strategies such as mergers & acquisitions, joint ventures, and expansion to strengthen their market position.
Kimberly-Clark Corporation is a global company that produces personal care, consumer tissue, and professional products for use in the home, business, and industry. The company’s products include diapers, tissues, paper towels, incontinence care products, surgical gowns, and disposable face masks, among others. Kimberly-Clark operates through three segments: Personal Care, Consumer Tissue, and K-C Professional. The company’s portfolio includes well-known brands such as Kleenex, Scott, Huggies, Kotex, Cottonelle, and Depend, and others. Kimberly-Clark operates globally, serving consumers and businesses in over 175 countries.
International Paper Company (IP) is a leading manufacturer of pulp, paper, and fiber-based packaging products. The company offers paper, pulp, consumer packaging, and industrial packaging, which are used in various applications such as printing, containerboards, corrugated sheets, and folding carton boards. The company operated through two business segments, namely, industrial packaging, and global cellulose fibers. Global cellulose fibers product portfolio includes fluff, market, and specialty pulps.
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Georgia-Pacific LLC is an American pulp and paper company and a subsidiary of Koch Industries. The company manufactures paper, pulp, packaging, tissue, building products, and construction-related chemicals. The company operates across various sectors, including consumer products, paper products, packaging, and building materials. The company’s product lines include paper towels, napkins, tableware, paper-based packaging, cellulose, specialty fibers, and building products. The company operates through several manufacturing facilities in North America, South America, and Europe.
Metsa Group is a Finnish forest industry group that operates in international markets. The company operates in five operating segments, namely, wood supply & forest services, wood products industry, pulp & sawn timber industry, paperboard industry, and tissue & greaseproof papers. The company offers tissue related products through its tissue & greaseproof papers segment. The company offers these products under the brand names such as Lambi, Serla, Tento, Mola, Katrin and SAGA. The company operates in 28 countries globally, while maintaining production facilities in 7 countries.
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