Iowanews Headlines

Santa Clara, Calif. – February 10, 2026 – As the nation’s attention turned to the Super Bowl, a warm and futuristic presence quietly blended into the festivities. Emerging Chinese collectible brand MOMOTOY chose this global cultural moment to launch in the United States, introducing American audiences to a new world of collectibles that blends emotion, technology, and scarcity.

The brand debuted with a “Hello World” pop-up activation, bringing its signature IPs directly to the crowds from a transformed truck. The centerpiece was DUNDUN FAMILY, described as a “companion spirit between reality and dreams,” whose round, fuzzy form quickly became a favorite photo op. They were joined by other core IPs including Pear-Us, The Seedverse, DIKO, and Dual Verse, collectively showcasing MOMOTOY’s distinctive emotional universe.

MOMOTOY communicates through a visual and emotional language that transcends words, offering an interactive and companionable experience beyond traditional toys. The brand’s creative core is led by Gen Z and younger creators from top art and design academies such as China’s Tsinghua Academy of Arts and Design and London’s Central Saint Martins. With high creative efficiency and a keen grasp of contemporary sentiment, they strive to tell stories that resonate with the current era through each IP.

For MOMOTOY, the Super Bowl is more than a game—it is a cultural festival of passion and connection, and the brand seeks to become part of that global emotional tapestry. MOMOTOY aspires to be a defining cultural symbol for today’s generation, much as Disney castles captivated the ’80s or anime and gaming shaped the ’90s.

This weekend’s debut is only a prelude to MOMOTOY’s U.S. strategy. The brand will next take the stage at one of the industry’s most important events: Toy Fair New York at the Jacob K. Javits Center from February 14–17. There, at Booth #6760, it will present its expanding IP portfolio, including DUNDUN FAMILY, The Seedverse, Pear-Us, and The Soft Forest Tales.

Concurrently, MOMOTOY will launch its Global Young Artists Incubation Program. This tiered initiative is designed to support emerging creators worldwide through opportunities ranging from reproduction and co-branding to long-term collaboration, continuously injecting fresh creativity into the brand’s IP ecosystem.

The U.S. entry marks a key step in MOMOTOY’s globalization. Since its founding, the brand has maintained a global vision, building an integrated system that connects design, technology, and consumer emotion across “content creation – product development – experiential retail – community ecosystem.” The brand continues to expand its retail network internationally and is planning an official U.S. launch event in March, followed by the opening of its first North American store, further deepening its local roots.

From the emotional resonance of the Super Bowl to the industry dialogue at Toy Fair, MOMOTOY is emerging as a notable force in the new wave of Chinese collectible brands going global—not merely with products, but with a complete emotional proposition, an innovative system, and a distinct brand narrative. In an increasingly competitive global toy landscape, MOMOTOY is writing a new story about companionship, creativity, and the future with a new generation of collectors worldwide—with warmth, sincerity, and thoughtful design at its heart.

Media Contact
Company Name: China Internet Information Center, CIIC
Contact Person: Mr.Wang
Email: Send Email
Phone: 13361217950
City: Beijing
Country: China
Website: http://szjj.china.com.cn/