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Lakewood Ranch, FL – February 17, 2026 – Massage Magazine Insurance Plus (MMIP) proudly announces the Fifth Annual Massage Therapist Appreciation Week (MTAW), taking place March 23–27, 2026.

Created to recognize the dedication, skill, and heart massage therapists bring to their communities every day, this free five-day virtual event delivers high-impact continuing education, career-building resources, and over $4,700 in prizes and giveaways, all at no cost to participants.

This year’s event is bigger, more practical, and more valuable than ever.

Massage therapists who register will receive:

• Five downloadable, hot-topic eBooks
• Three live NCBTMB-approved CE webinars (1 CEU each)
• 125 vouchers for FREE NCBTMB-approved CE courses from Dexterity Professional Development (limited quantity)
• Automatic entry into giveaways featuring premium tools, education, and business resources

All resources are hosted online and accessible nationwide.

Five Days Focused on What Matters Most

Each day of MTAW is dedicated to a core pillar of professional growth:

• Day 1 – Client RetentionStrengthen trust, deepen relationships, and increase lifetime client value.
• Day 2 – Techniques & ModalitiesExpand hands-on skills and differentiate your services.
• Day 3 – Client AcquisitionAttract aligned clients and confidently grow your practice.
• Day 4 – Self-Care & Personal HealthProtect your body, regulate your nervous system, and extend your career longevity.
• Day 5 – Business & FinanceBuild a profitable, sustainable massage practice that supports your goals.

Featured Live CE Webinars (Free with Registration)

The Cornerstone of Care: Cultural Competency for Client Retention [1 CEU]

Learn how cultural awareness, communication, and ethical decision-making increase trust, satisfaction, and long-term retention.-Hosted by Kirby Clark Ellis.

How to Differentiate Your Practice with Stone-Based Specialty Services [1 CEU]

Discover how to safely integrate stone-based techniques to enhance outcomes and stand out in a competitive market.-Hosted by Shelle Hagen (Corestones).

Why Your Nervous System Is Your Most Important Clinical Tool [1 CEU]

Explore how nervous system regulation impacts pain, healing, and clinical results, and how to apply this knowledge immediately in practice.-Hosted by Josh Williams.

$4,700+ in Prizes – 25 Winners Every Day

Each day, 25 massage therapists will win a voucher for an NCBTMB-approved CE course of their choice from Dexterity Professional Development’s catalog.

Only registered participants are eligible.The earlier you register, the better prepared you’ll be to participate fully.

Powered by Industry Leaders

Massage Therapist Appreciation Week is made possible by generous contributions from leading brands that support massage professionals, including:

• Earthlite
• Healthyline
• GlossGenius
• American Sports and Fitness Association (ASFA)
• StretchCoach
• Be Rooted
• MyCPR Now
• Niel Asher Education
• Rolflex

Their partnership helps provide therapists with meaningful education, premium tools, and real professional support.

“Massage Therapist Appreciation Week is our way of saying thank you to the professionals who provide healing, relief, and care to communities every single day,” said Matt Fox, Marketing Manager at Massage Magazine Insurance Plus. “This event is about more than education, it’s about equipping therapists with resources that strengthen their careers and recognizing the impact they make.”

Registration Is Free — and Open Now

Massage therapists who register will:

• Automatically be entered into giveaways
• Receive access to all downloadable resources
• Secure their spot in the live CE webinars
• Be eligible for one of 125 free CE course vouchers

To register and learn more, visit the official Massage Therapist Appreciation Week event page or scan the QR code.

Scan the QR Code To See The Event

About Massage Magazine Insurance Plus

With Massage Magazine Insurance Plus, massage therapists can purchase affordable insurance designed specifically for professionals in the wellness industry. With nearly four decades of industry experience, MMIP has crafted a policy that meets your professional needs and tools to help advance your career. Our one flat rate provides coverage for hundreds of various modalities across the country for no extra cost. Policy options start as low as $159 per year and include member benefits like free online continuing education, discounts on certifications, and more.

Media Contact
Company Name: Massage Magazine Insurance Plus
Contact Person: Matthew Fox
Email: Send Email
Phone: (866)455 5040
Address:8430 Enterprise Circle Suite 200
City: Lakewood Ranch
State: FL 34202
Country: United States
Website: https://www.massageliabilityinsurancegroup.com/