Threat Hunting Market 2029: Future Scope, New Trends, Emerging Leaders, Applications and Driving Factors
The threat-hunting market is expected to expand dramatically, according to MarketsandMarkets. At a compound annual growth rate (CAGR) of 14.9%, it is anticipated to reach a value of around USD 6.9 billion by 2029 from USD 3.4 billion in 2024. The threat hunting business will be driven by the growing speed and intensity of cyberattacks, which are caused by adversaries’ ability to shorten the time between first entrance and lateral movement within networks. Organizations will realize more and more how important proactive defensive strategies like threat hunting are as attacks becoming more frequent and complex.
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By Offering, the services segment will grow at the highest CAGR during the forecast period.
The global shortage of cybersecurity professionals is a significant challenge for organizations looking to build robust security postures. This shortage is particularly acute in threat hunting, which requires highly skilled individuals with a deep understanding of cyber threats, investigative techniques, and security tools. Threat-hunting services offer a compelling solution by providing access to experienced professionals, reducing internal workload, and offering a faster path to improved threat detection and response capabilities.
By organization size, the large enterprise segment to hold a significant market share during the forecast period.
Large enterprises often deal with sensitive data (financial records, intellectual property, customer information) and critical infrastructure. A successful cyberattack can have devastating economic and reputational consequences, making proactive threat detection a top priority. Also, Large enterprises typically have sprawling IT environments encompassing on-premise infrastructure, cloud deployments, and a vast network of devices. This complexity creates numerous potential entry points for attackers, necessitating a proactive approach to uncover hidden threats. The high stakes, complex environments, compliance pressures, and advanced threats large enterprises face will drive the segment.
By region, Asia Pacific will grow at the highest CAGR during the forecast period.
The Asia Pacific region is undergoing significant growth in its threat-hunting market, driven by several key factors. The region faces a rising tide of cyberattacks, including malware, ransomware phishing attempts, data breaches, and advanced persistent threats (APTs). These attacks target businesses, governments, critical infrastructure, and individuals, forcing them to invest in proactive defense measures like threat hunting. The Asia Pacific region is undergoing a rapid digital transformation. This increased reliance on technology creates a larger attack surface for cybercriminals. As per the Fortinet Survey on the State of Security Operations in Asia-Pacific, Phishing and Insider threats are India’s most predominant cyber threats, with Approximately 50% of organizations ranking them as their top concerns. Also, only 44% of businesses have dedicated IT resources for security teams.
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Unique Features in the Threat Hunting Market
Traditional security tools react to alerts after triggers fire. Threat hunting platforms are built to actively search for threats before alerts occur. They let analysts query telemetry across endpoints, networks, cloud workloads, and identity systems. This changes the posture from “respond” to “anticipate.”
Threat hunting is not just monitoring dashboards. It supports hypothesis creation and testing. Analysts define a “what if” scenario based on attacker behavior and then hunt across data to validate or reject it. This shifts from signature dependency to behavior exploration.
Good threat hunting tools ingest diverse data (endpoint logs, network flows, authentication events, cloud APIs) into a searchable, correlated store. The value is in linking events that would be siloed in separate security products. Correlation at scale reduces blind spots.
Raw data is noise. Platforms provide contextual enrichment, mapping IPs to geolocation, users to identity profiles, processes to reputational scores, and files to threat intel. This lets hunters prioritize signals that matter and weed out benign anomalies faster.
Major Highlights of the Threat Hunting Market
Cyber threats are becoming more sophisticated and automated. AI-generated attacks, ransomware-as-a-service variants, and stealthier intrusion techniques are increasing volume and impact. Enterprises cite AI-driven threats as a major risk, compelling investment in advanced detection like threat hunting.
AI/ML is a core market driver. Vendors are embedding machine intelligence to analyse massive telemetry volumes, reduce false positives, and accelerate detection. Adoption of AI in hunting tools is a strategic priority for buyers and a differentiator among providers.
As enterprises migrate to multi-cloud environments, demand is growing for cloud-native threat hunting solutions. Platforms now increasingly integrate endpoint, network, identity, and cloud telemetry into unified consoles. This convergence with SIEM, XDR, and SOAR enhances visibility and reduces blind spots.
Banking, financial services, healthcare, government, and energy sectors are top adopters due to regulatory and data sensitivity pressures. North America currently holds the largest revenue share, while Asia-Pacific is the fastest growing region, propelled by digital transformation efforts.
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Top Companies in the Threat Hunting Market
Major vendors in the global threat hunting market include IBM(US), Kaspersky (Russia), Capgemini (France), CrowdStrike(US), Trustwave(US), Verizon (US), SecureWorks(US), Sangfor (China), Eviden (France), Rapid 7(US), VMware (US), Solidworks (US), Trend Micro (Japan), Cynet (US), Palo Alto Networks (US) Cipher (India), Talatek (US), SOC Prime (US), RSI Security (US), Protected Harbour (US), Mindpoint Group (US), Exponential- E (UK), Redscan (UK), Iron Net Cybersecurity (US), LiveAction (US).
IBM
IBM is a computer, technology, and IT consulting corporation. It is the world’s biggest technology company and the second-most valuable company. The company manufactures and sells computer hardware and software and offers infrastructure, hosting, and consulting services in areas ranging from mainframe computers to nanotechnology. IBM creates, develops, and manufactures numerous of the most up-to-date technologies. Hence, the company’s product portfolio ranges from computers and software to networking systems, storage devices, and microelectronics. IBM operates through various segments, such as Sales, Services, and Financing. IBM mainly finds solutions for its wide range of clients using advanced technologies. Its clients comprise individual users, specialized businesses, and institutions, such as government, IT, defense, and educational organizations. The company offers solutions to various verticals, such as IT, healthcare, life sciences, government, telecom, automobile, manufacturing, Fast-Moving Consumer Goods (FMCG), chemicals & petroleum, electronics, energy & power, media & entertainment, mining, retail, BFSI, travel & transportation, and education. The company is in North America, Europe, APAC, Middle East & Africa, and Latin America.
Kaspersky
Kaspersky is a leading global cybersecurity company dedicated to creating a safer digital world through innovative, user-friendly, and accessible security solutions. As one of the largest privately held cybersecurity firms, Kaspersky operates in 200 countries and territories, supported by a team of over 3,800 specialists. They offer a comprehensive portfolio of security solutions and services designed to protect individuals and businesses of all sizes. This includes endpoint protection, threat intelligence, and security management tools for PCs, Macs, mobile devices, and servers. Kaspersky’s solutions help businesses safeguard their critical data and infrastructure from cyberattacks, focusing on usability to ensure easy implementation and management. Their collaborative approach to cybersecurity involves working with industry partners to combat cybercrime effectively, staying ahead of evolving threats to provide robust protection.
Capgemini
Capgemini is a French multinational corporation specializing in consulting, technology services, and digital transformation. Founded in 1967 by Serge Kampf, the company is headquartered in Paris, France. Capgemini offers a wide range of services, including strategy and transformation consulting, application development, and managed services, catering to various industries such as financial services, manufacturing, and public sector. The company emphasizes the integration of advanced technologies to drive business innovation and efficiency. In the realm of cybersecurity, Capgemini provides comprehensive services designed to protect data, systems, and users, helping organizations define their security roadmap, implement protective measures, and defend against threats.
CrowdStrike
Founded in 2011 by George Kurtz and Dmitri Alperovitch, CrowdStrike is an American cybersecurity technology company headquartered in Sunnyvale, California. The company specializes in endpoint security, threat intelligence, and cyberattack response services. Its flagship product, the CrowdStrike Falcon platform, is a cloud-native solution that leverages artificial intelligence to provide real-time protection and visibility across the enterprise, preventing attacks on endpoints and workloads on or off the network. CrowdStrike has been recognized for its innovative approach to cybersecurity, focusing on proactive threat hunting and rapid incident response. In January 2025, CrowdStrike announced a strategic partnership with Cognizant to deliver cybersecurity services powered by the AI-native CrowdStrike Falcon platform, aiming to streamline security operations and enhance threat mitigation for organizations.
Trustwave
Trustwave is an American cybersecurity and managed security services provider headquartered in Chicago, Illinois. Established in 1995, the company offers a range of services, including threat detection and response, vulnerability management, and compliance management. Trustwave operates globally, serving businesses of various sizes across multiple industries. The company is known for its Trustwave SpiderLabs team, a group of ethical hackers, forensic investigators, and researchers who provide penetration testing, incident response, and security research. Trustwave’s managed security services are designed to help organizations protect their IT environments, detect threats, and respond to security incidents effectively.
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