Iowanews Headlines

Thai-built platform Gother accelerates growth with AI, lifestyle services, and major banking app integration to redefine travel for the next-gen market.

Gother, a rising star in Thailand’s digital travel landscape, is setting its sights on becoming one of the country’s top three travel platforms by 2026. Operated by Search Engine Optimization Co., Ltd.—a joint venture between Beacon Venture Capital (Kasikornbank) and Krungthai Ventures (Krungthai Bank)—Gother has seen rapid adoption since its official launch in 2024, recording an impressive 300% business growth within just seven months.

More than a booking engine, Gother positions itself as part of the modern travel lifestyle. The platform offers an all-in-one experience encompassing hotel bookings, flights, car rentals, curated travel packages, and unique activity listings tailored to Thai preferences. The service is accessible via its website, iOS and Android apps and is seamlessly integrated with leading mobile banking platforms K PLUS, Krungthai NEXT, and Paotang—allowing users to book and pay effortlessly within a secure, unified system.

Mr. Anupong Kriangkrailipikorn, CEO of Search Engine Optimization and founder of Gother, emphasized the company’s commitment to serving Thai travelers with deep cultural insight. “Gother is more than a travel platform; it’s about enhancing the lifestyle of Thai travellers. Our mission is to create personalized, meaningful travel experiences with technology that understands and anticipates user needs.”

To support its ambitious goals, Gother is implementing three key strategies this year. First, it is expanding service channels and enhancing digital touchpoints. Second, the platform is rolling out advanced AI-powered features to deliver personalized travel recommendations based on user behavior. Third, Gother is actively growing its partnerships with leading domestic and international hotels, airlines, tour providers, and car rental services to diversify offerings at competitive prices—complete with attractive promotions and exclusive discounts.

By 2026, Gother aims to generate 10 billion baht in booking volume, establishing itself as a leading Thai-born digital travel service tailored to the needs of next-generation travelers. The platform’s strong backing from Beacon VC and Krungthai Ventures is expected to fuel further innovation and expansion.

This June, Gother will launch its biggest promotional campaign of the year, offering up to 60% off flights, accommodations, and activities booked between June 15–30, 2026.

For more information, visit www.gother.com

Media Contact
Company Name: Gother
Contact Person: Media Relations
Email: Send Email
Phone: +66 (02) 001-5855
Country: Thailand
Website: https://www.gother.com