The 12th Beauty and Lifestyle Expo and Global Beauty and Lifestyle Summit Successfully Held, Emphasizing the Importance of Compound Interest Thinking
From July 20th to July 22nd, the 12th Beauty and Lifestyle Expo and Global Beauty and Lifestyle Summit, themed “The Era of Compound Interest,” orchestrated by Yi Beauty & Lifestyle, was successfully held at Shanghai Fuyue Hotel. More than 30,000 people working in the beauty, fashion, and consumer goods industry, including brand owners, factory supply chains, professional service providers in multiple fields, such as digital intelligence, testing, and marketing, top MCN agencies, influencers from various platforms, retailers, and famous group-buying heads gathered and discussed the “winning formula” of the new era in an all-rounded way and at an in-depth level.
During the opening address at the main summit of the expo, Qian Qiu, the Secretary-General of Yi Beauty & Lifestyle, declared that the “Compound Interest Era” has arrived in the beauty and lifestyle industry. In the first half of the year, Yi Beauty & Lifestyle orchestrated the “Influencer Festival” and the “Global Treasure Brand Plan,” centered around tier-1 and tier-2 influencers in distinct niches. They also conducted over 10 brand-channel product matching salons and nearly 20 sessions of recruiting group-buying heads to bolster sales salons. Moreover, they cultivated a product manager community comprising over 2,000 individuals and established a comprehensive industry-academia-research system featuring the expertise of more than 50 experts and scholars. For the second half of the year, Yi Beauty & Lifestyle will continue to help the industry into the “Compound Interest Era” by adhering to three strategic focus areas: “Influencers and Live-streaming E-commerce,” “Channel Strategies,” and “Product Excellence.”
During this period, Yi Beauty & Lifestyle has organized the Cosmetic Innovation Technology Summit, the Private Domain E-commerce Summit, and sourcing meetings with live-streaming influencers from platforms like Douyin and Kuaishou. Notably, renowned figures such as actress Zhang Dinghan, beauty influencer Xu Jie from Xinxuan Group, international supermodel Lu Xianren, Douyin lifestyle blogger Guo Xiaopang and Ruo Chi, and popular male lead Chen Zhixin, among others, have graced these occasions with their presence.
During the two-day exhibition held from July 21st to 22nd, the organizer, Yi Beauty & Lifestyle, has set up four central exhibition pavilions: the National Brand Pavilion, the Great Word-of-Mouth and Favourite Products Pavilion, the Imported Brand Pavilion, and the Emerging Trends Pavilion. More than 1000 beauty brands, new consumption brands, factory supply chains, retailers, Internet celebrities, and MCN agencies were invited and participated in the exhibition, attracting more than 30,000 professional visitors with unprecedented popularity.
Notably, during the Beauty and Lifestyle Expo, Yi Beauty & Lifestyle released the “Top 100 Channels List,” establishing five prestigious awards, namely the “Taobao TOP Divine Shop,” the “All-Network Business Power TOP Influencer,” the “Star TOP Group-buying Heads,” the “Emerging Force in Offline Retail,” and the “Most Influential Social E-commerce Platform.” The list gathers high-quality channels with comprehensive capabilities within the industry and infuses vitality into China’s beauty and fashion sector.
Yi Beauty & Lifestyle boasts an extensive network of members across all channels, with over 4,000 brand members spanning more than 50 countries and regions, thus wielding a profound influence within the beauty and lifestyle industry. Presently, Chinese beauty brands are going abroad, capturing the attention of international markets. To better serve its members and friends, Yi Beauty & Lifestyle has initiated the “Sailing Forth Overseas Expansion Plan”, collaborating with prominent platforms and enterprises, including the British Consulate General in Shanghai, the Consulate General of Canada in Shanghai, Douyin EC Global, the Polish Investment and Trade Agency’s Office in China, JD International, Tmall Global, ZMUni Chinese Cosmetic Regulation Compliance Centre, ImportGoGo, Cainiao Import Supply Chain. Yi Beauty & Lifestyle also extends a warm invitation to outstanding overseas brands to connect and collaborate with them.
For more information, please visit the official website of Yi Beauty & Lifestyle: http://www.yimeishang.com/
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Company Name: Yi Beauty & Lifestyle
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Country: China
Website: http://www.yimeishang.com/
