Iowanews Headlines

“Double Cross Vodka is adopting a sharper, more focused, and entrepreneurial approach. This change will allow for a more personalized and direct connection with retailers and consumers, that will drive us forward as we reestablish Double Cross Vodka as a leader in the ultra-premium vodka market.” Harry McKaig, Chief Executive Officer of Double Cross Vodka

Focused Market Strategy

Double Cross Vodka is honing in on key markets such as New York, New Jersey and Florida with a sharper, entrepreneurial approach. New distribution partnerships with top-tier distributors in these areas will enhance availability and accessibility. A competitive pricing strategy will make the ultra-premium vodka more attractive to both existing fans and new consumers. This consumer-focused approach, backed by local insights and partnerships, aims to deepen market penetration and consumer engagement.

eCommerce and Digital Approach

In addition to the regional focus, Double Cross Vodka is expanding its reach through a robust eCommerce and digital strategy. By leveraging online platforms and digital marketing, the brand aims to connect with consumers nationwide, offering a seamless and engaging shopping experience. This approach ensures that the unique qualities of Double Cross Vodka are accessible to a broader audience, enhancing brand visibility and driving national sales.

New Leadership

Double Cross Vodka is proud to welcome Harry McKaig as its new Chief Executive Officer. Harry is a seasoned executive with over 18 years of diverse experience in the beverage alcohol CPG industry. Throughout his career, Harry has demonstrated exceptional executive leadership and strategic acumen, contributing to the success of esteemed organizations such as The Wine Group, Pernod Ricard, and Southern Glazer’s.

Harry’s expertise spans the beer, wine, and spirits sectors. He has successfully managed business units with significant annual sales and operations budgets, working across various market types and channels of trade. Harry’s thoughtful, consumer-focused approach makes him an ideal leader to guide Double Cross Vodka through its strategic revival. His leadership will be instrumental in deepening market penetration and enhancing consumer engagement with Double Cross Vodka.

Reviving an Iconic Brand

Founded in 2008, Double Cross Vodka has set a benchmark for exceptional quality and craftsmanship in the spirits industry. As one of the three highest-rated vodkas in the world, Double Cross boasts an impressive 98-point rating from the International Wine and Spirits competition and is one of only two vodkas to receive a rare 95-point rating from Wine Enthusiast. It is also the first vodka to win gold medals for both taste and bottle design at the prestigious World Spirits Competition.

Media Contact
Company Name: Double Cross Vodka
Contact Person: Harold Lawrence
Email: Send Email
City: New York
State: NY
Country: United States
Website: https://doublecrossvodka.com/