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The personalized nutrition market is estimated to be USD 15.79 billion in 2025 and is projected to reach USD 30.94 billion by 2030, at a CAGR of 14.4% from 2025 to 2030. The personalized nutrition space is evolving as consumers increasingly seek solutions to improve their health. Unlike nutrition solutions that have been applied in a more traditional fashion, in the personal nutrition space, solutions are methods of delivering diet plans, supplements, or wellness products based on multiple variables, including genetic makeup, microbiome composition, lifestyle behaviors, and biomarker data. The rise of digital health technology, wearables, and AI-enabled analytics has expedited the take-up of personalized nutrition solutions, making them more readily available to individuals around the globe. Companies are collaborating with health care providers, nutritionists, and technology companies to provide integrated ecosystems with highly personalized recommendations of diet, fitness, and overall well-being. Factors contributing to increasing consumer demand include awareness of preventive healthcare, the connection between nutrition and the management of chronic disease, and the expansion of self-care wellness solutions.

Personalized Nutrition Market Growth Drivers:

• Growing Health Awareness and Preventive Care: Modern consumers are more proactive about managing their health and preventing chronic diseases. Personalized nutrition solutions allow individuals to optimize dietary habits, address nutrient deficiencies, and reduce risks associated with obesity, diabetes, and cardiovascular diseases.
• Technological Integration: Advancements in AI, genomics, metabolomics, and wearable sensors are transforming how nutritional data is collected and interpreted. Real-time data from fitness trackers and health apps are now integrated into personalized nutrition platforms, offering dynamic and adaptive dietary recommendations.
• Expansion of Digital Health Ecosystems: The rise of digital health startups and subscription-based wellness platforms is fueling market growth. Companies such as Nutrigenomix, DNAfit, and Zoe Nutrition are leveraging data-driven insights to deliver highly personalized health experiences, often via mobile applications or online consultations.
• Shifting Consumer Preferences: Millennials and Gen Z consumers are increasingly prioritizing personalized wellness and functional foods over conventional supplements. They value transparency, efficacy, and personalization—driving demand for customized vitamins, nutrition bars, and digital diet plans.

Within product segment, digital tools and platforms to capture significant market share.

Digital tools and platforms are becoming the fastest-growing product segment in personalized nutrition, driven by scalable, data-centric, and user-centric solutions. These platforms utilize mobile applications, wearable devices, artificial intelligence analytics, and cloud-based health data, ensuring recommendations for diets and lifestyles are personalized to each user in real time. They are growing because consumers want convenience, continuous monitoring, and actionable data to guide their choices without frequent visits to a clinic. From a business perspective, digital solutions are an attractive, high-margin, recurring revenue model. Digital subscriptions allow businesses to grow their recurring revenue while expanding their customers worldwide. In addition, by developing strategic partnerships between technology companies, health plans, and nutrition companies, the value of their products increases by cross-promoting cutting-edge diagnostics with personalized offerings. As more digital health ecosystems are adopted, and more consumers are willing to share health data, this growing segment of products will further advance the concept of personalized nutrition into an ordinary and reusable, technology-enabled service model.

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Active measurement to witness significant CAGR during forecast period.

Active measurement is seen as the fastest-growing category within the type segment, and this is a perfect example of the movement towards dynamic, real-time health monitoring. Active measurement involves actively monitoring individuals using a variety of continuous monitoring tools, such as wearable sensors, biomarker testing kits, and connected devices that can track continuous data related to blood glucose, metabolism, microbiome activity, and nutrient absorption. From a business standpoint, this model can potentially offer significant value to companies by enabling highly personalized recommendations that adapt to the consumer’s changing health parameters. For example, active measurement may be more appealing because it is both precise and actionable and can also inspire greater consumer engagement and loyalty as a result. Active measurement fits into the broader trend toward preventive healthcare as individuals are empowered to adjust their diets and lifestyles. For businesses, active measurement may also provide opportunities to generate recurring revenues through device sales, subscription-based analytics, or nutritionally integrated services. This flexibility and reliance on data personalization are key contributing factors, making active measurement the primary growth driver in the type category.

Based on region, Asia Pacific accounts for significant market share.

The Asia Pacific region has become the fastest-growing market for personalized nutrition due to recent demographic, economic, and technological shifts. The expanding middle-class consumers who are becoming increasingly conscious of their health, combined with a rise in lifestyle diseases, have led to a growing demand for personalized nutrition options. Countries such as China, Japan, South Korea, and India have been quick to adopt digital health platforms, genetic testing, and microbiome-based nutrition products. As customers increasingly appreciate preventive wellness, they are shifting their purchasing behavior to products that focus on prevention and wellness approaches. The strong penetration of mobile devices and reliable internet use in the region supports the digital platforms and mobile applications scaling rapidly to bring personalized nutrition and health solutions to a broader audience. Further, government programs that incentivize preventative healthcare significantly, and local and global investments in preventative healthcare, are accelerating new products and their market penetration in the region.

The report profiles key players such as Abbott (US), Nestlé Health Science (Switzerland), Medtronic (Ireland), 23andMe (US), Prenetics (Hong Kong), ZOE (UK), Viome (US), InsideTracker (USA), Nutrigenomix (Canada), Rootine (US), Sun Genomics (US), etc.

Recent Developments in the Personalized Nutrition Industry:

• November 2023: Viome acquired Naring Health to further its offerings in personalized nutrition & longevity research. It expanded into the oral health space with Oral Health Intelligence Test and Oral Health Pro with CancerDetect for dental professionals.
• March 2025: Noom partnered with Collective Health to offer an integrated GLP-1 weight management solution combining medication and personalized coaching for employer populations.
• January 2025: InsideTracker partnered with Ultrahuman to bring Blood Vision, a preventive blood-testing platform powered by Ultrahuman’s UltraTrace tech, to US consumers. This combines InsideTracker’s Heart Category Test with data from Ultrahuman Ring AIR, wearables, etc., for cardiovascular health insights.

Frequently Asked Questions About Personalized Nutrition Market:

Q1. What is the personalized nutrition market?

Q2. What factors are driving the growth of the personalized nutrition market?

Q3. How large is the global personalized nutrition market?

Q4. What are the key segments of the personalized nutrition market?

Q5. Which regions are leading in the personalized nutrition market?

Q6. What technologies are shaping the personalized nutrition market?

Q7. Who are the major players in the personalized nutrition industry?

Q8. How are AI and digital health transforming personalized nutrition?

Q9. What are the challenges in the personalized nutrition market?

Q10. What is the future outlook for the personalized nutrition market?

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