A Brilliant Life Encounter with Bailian Group at the CIIE
Video Link: https://www.youtube.com/embed/iAUOOLfCUAU
By Yinong Li, SFC, 21st Century Business Herald
At this year’s CIIE, Bailian Group presents its the bálancing pavilion, opening with the theme INDUCTION FIELD, exploring how business can “sense emotions.” Visitors can experience four signature zones — The Breath of Emotion, The Touch of Craftsmanship, Dialogues in Art, and Sensing the Future.
From scents and fashion to craftsmanship, art, and innovative food experiences, the pavilion brings Bailian’s brand concept of a “Brilliant Life” to life in a vivid, multi-sensory journey.
Chief Producer: Zhao Haijian
Supervising Producer: Shi Shi
Editor: He Jia
Reporter: Li Yinong
Designer: Cai Yutian
New Media Coordination: Ding Qingyun, Zeng Tingfang, Lai Xi, Huang Daxun
Overseas Operations Supervising Producer: Huang Yanshu
Overseas Content Coordinator: Huang Zihao
Overseas Operations Editors: Zhuang Huan, Wu Wanjie, Long Lihua, Zheng Quanyi
Produced by: Southern Finance Omnimedia Group
About CIIE
The 8th China International Import Expo (CIIE), held in Shanghai from November 5 to 10, 2025, continues to function as a national platform dedicated to imports, global cooperation, and international industrial exchange. This year’s expo brought together a wide array of exhibitors from across the world, with multinational corporations, small and medium-sized enterprises, and organizations from developing countries presenting new technologies, products, and services across key sectors such as intelligent manufacturing, consumer goods, healthcare, food and agriculture, services, and green development.
Commercial engagement remained active throughout the event. Provincial and municipal trading delegations, major state-owned enterprises, and private distributors carried out extensive procurement discussions, generating strong purchasing interest across multiple categories. Companies from emerging markets also leveraged the CIIE platform to enhance market access and expand partnerships, reinforcing the expo’s role in supporting balanced and inclusive global trade.
Beyond transactions, the expo emphasized supply-chain resilience, sustainability, digital transformation, and innovation. A series of thematic forums and supporting events facilitated dialogue among policymakers, industry leaders, and international institutions. Overall, the 8th CIIE once again demonstrated its function as a global public platform for sharing opportunities and deepening economic connections between China and the world.
Media Contact
Company Name: Southern Finance Omnimedia Corp.
Contact Person: Yinong Li
Email: Send Email
Country: China
Website: https://www.21jingji.com
