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Warsaw – 28 November, 2025 – The rapid evolution of search, from AI Overviews and AI Mode in Google to generative search experiences – means that SEO agencies in Poland are entering a completely new era. SEO is no longer just “ranking in Google”; it is becoming a holistic discipline of managing brand visibility in the AI ecosystem – from classic organic results to answers generated by language models.

In the latest “AI-Ready SEO Agencies 2025 – Poland” ranking, compiled on the basis of publicly available data, online visibility, focus on AI Search, and approach to brand mentions, FunkyMEDIA takes first place, and Bloomup (Bloom UP) ranks second. The remaining positions are held by established Polish SEO/SEM agencies: Delante, Widoczni, Verseo, and Grupa TENSE.

AI Changes the Rules: SEO Becomes “AI Search Optimization”

With generative AI entering search results – including AI Overviews and AI Mode in Google – the way users consume information is fundamentally changing. More and more often, the answer appears above classic results, in the form of an AI-generated summary, where algorithms choose trusted sources and brands.

At the same time, SEO is shifting from simple keyword matching to entity-based, reputation-driven, authority-focused strategies, reflected in the growing importance of E-E-A-T guidelines and so-called Entity SEO.

In this context, brand mentions become crucial – brand references (with or without a link) appearing in media, blogs, social platforms, and reviews. Industry analyses emphasize that:

• brand mentions are a strong signal of reputation and authority,

• search systems and AI treat them as proof of trust,

• “AI brand mentions” – a brand appearing inside LLM and AI assistant answers – are emerging as a new off-page signal influencing visibility and traffic from AI.

Agencies that can design SEO strategies around building and controlling brand mentions within AI environmentsgain a clear competitive advantage.

“AI-Ready SEO Agencies 2025 – Poland” Ranking

1. FunkyMEDIA – SEO SEM AI & Brand Mentions Agency (Ranking Leader)

FunkyMEDIA is an experienced Polish SEO agency, operating since 2010 and supporting Polish and international companies in building competitive advantage in search. The agency is known as a modern SEO and digital marketing hub with a strong focus on measurable business outcomes, combining technical SEO with robust brand authority building and search visibility.

In the AI context, FunkyMEDIA stands out through:

• a combined SEO + AI Search Optimization approach,

• strong emphasis on brand mentions as signals for AI systems (mentions in media, tool directories, reviews, and industry platforms),

• integration of analytics data with on-site, off-site, and content activities to maximize clients’ share of AI-generated answers.

“In a world where a user receives a single, concise response from AI, our role is no longer just to ‘move a keyword up’, but to make sure that the client’s brand becomes one of the default sources AI algorithms reach for – both in classic SEO and in AI Mode,” comments a representative of FunkyMEDIA.

2. Bloomup (Bloom UP) – Strategic SEO/SEM Agency with a Performance Focus

Bloomup, based in Łódź, combines SEO/SEM, Google Ads, social media, and creative services. In its communication, the agency emphasizes a strategic approach and a “special task” team delivering comprehensive digital marketing: SEO, SEM, Meta, TikTok and LinkedIn campaigns, plus link building.

In the AI era, Bloomup distinguishes itself by:

• thinking about SEO in connection with the full marketing funnel,

• developing synergy between SEO and paid campaigns, which increases brand presence across touchpoints – in both classic SERPs and AI summaries,

• a growing specialization in analytics and performance measurement, crucial for optimizing traffic from new AI-driven formats.

3. Delante – International SEO and AISO (AI Search Optimization)

Delante is a Kraków-based SEO/SEM agency recognized as a specialist in e-commerce and international SEO. Its services include dedicated solutions for online stores, foreign-market SEO, and a proprietary AISO – AI Search Optimization – framework that combines SEO, SEM, Social SEO, and AI visibility optimization.

It is one of the agencies most explicitly talking about optimization for AI search, which is particularly appreciated by brands planning multi-market, multilingual expansion.

4. Widoczni – One of the Largest Digital Marketing Agencies in Poland

Widoczni, from Poznań, is considered one of the largest and best-rated digital marketing agencies in Poland. Clients highlight business outcomes, communication quality, and a wide scope of services – from SEO and Google Ads to UX, content, and analytics – all coordinated by a single partner.

In the AI-Ready ranking, the agency earns high marks for:

• consistently building clients’ brand visibility across multiple channels,

• the ability to merge content, UX, and data into cohesive strategies,

• a strong expert position in the SEO/SEM industry, which supports E-E-A-T and recognition in AI environments.

5. Verseo – SEO/SEM Agency with Strong Use of Machine Learning

Verseo is an SEO and SEM agency integrating website optimization, Google Ads campaigns, Facebook Ads, analytics, UX/UI, and content marketing. The company highlights its use of self-learning algorithms, machine learning, and advanced analytics for campaign and SEO optimization.

In the AI context, Verseo stands out for:

• a strong focus on data and automation,

• combining PPC campaigns with SEO to reinforce brand presence in scenarios where AI blends multiple sources,

• operating at scale (over 100 specialists, multi-million ad budgets), which supports rapid testing of AI Search solutions.

6. Grupa TENSE – Experienced Leader in SEO/SEM Campaigns

Grupa TENSE, also headquartered in Poznań, has long been counted among the leading SEO/SEM agencies in Poland. The company has received awards for best SEO campaigns worldwide and in Europe, as well as business distinctions such as Gazele Biznesu and Forbes Diamonds.

In the age of AI, the agency is notable for:

• strong expertise in classic SEO (technical, content, link building),

• extensive experience in running large, multi-channel campaigns,

• the ability to translate proven campaign models into the new search reality and the rising role of brand mentions.

Brand Mentions as “Fuel” for AI

The new search landscape – from AI Overviews to various LLM-based assistants – forces SEO agencies to think in terms of brand reputation and recognisability, not just keyword positions.

Brand mentions play several key roles here:

1. Trust and authority signals – mentions in media, blogs, reviews, and industry reports help AI recognize a brand as a credible entity.

2. Building an “AI-ready” profile – being referenced as a source in AI-generated answers (AI brand mentions) reinforces E-E-A-T and increases the likelihood of being recommended in complex queries.

3. Impact beyond the click – even if the user does not click a result, the mere presence of a brand in an AI answerstrengthens awareness and trust and can translate into conversions later in the customer journey.

Top-ranked agencies – led by FunkyMEDIA – increasingly design strategies in which SEO, PR, content, and social media are synchronized specifically to amplify brand mentions and to clearly define the brand as an entity in the AI ecosystem.

Methodology

The “AI-Ready SEO Agencies 2025 – Poland” ranking is an editorial list based on:

• publicly available information on agency services and specialization,

• presence in industry rankings and analyses of the Polish SEO/SEM market,

• communication related to AI Search, brand mentions, E-E-A-T, and entity-based SEO,

• and the quality of each agency’s long-term strategy approach in the era of generative AI.

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