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Carotenoids Market Size & Trends | Mordor Intelligence

Introduction: Growing Interest in the Natural Carotenoids Market

The global carotenoids market is steadily expanding as consumers and manufacturers move toward natural ingredients, transparent sourcing, and clean-label formulations. The carotenoids market size was valued at USD 2.09 billion in 2025, and it is expected to reach USD 2.63 billion by 2030, supported by consistent demand across food and beverage, animal feed, dietary supplements, and personal care industries.

Carotenoids play an essential role as natural colorants and nutritional ingredients, and their antioxidant properties continue to attract consumers seeking support for eye health, immune function, and skin wellness. As companies refine extraction and production methods, the focus remains on sustainable, cost-efficient solutions that keep pace with rising demand for natural alternatives over synthetic options.

Key Trends Driving the Carotenoids MarketRising Demand for Natural Carotenoids in Supplements

Beta-carotene and other carotenoids are increasingly used in dietary supplements due to their link to preventive healthcare. Growing awareness about vitamin A conversion, antioxidant benefits, and eye health support is expanding their use across North America, Europe, and the Asia-Pacific. Regulatory clarity around safe dosage and quality standards also helps supplement makers introduce new formulations that align with consumer expectations for trustworthy and transparent ingredients.

Shift Toward Natural Colorants in Food and Beverages

Food manufacturers are replacing synthetic dyes with natural carotenoids to meet clean-label expectations. Carotenoids such as beta-carotene, lycopene, and astaxanthin are preferred because they provide stable color, withstand heat processing, and offer nutritional advantages. Their relevance is particularly strong in processed foods, beverages, dairy products, and plant-based meat categories, where both color consistency and ingredient integrity matter.

Growing Market for Plant-Based and Microalgae-Derived Ingredients

Clean-label consumers increasingly favor plant-based and environmentally responsible carotenoids. Microalgae sources like Haematococcus pluvialis and Dunaliella salina are gaining attention for their sustainability and high purity levels. Improved extraction methods, such as solvent-free processes and enzyme-based techniques, help manufacturers meet strict quality requirements while preserving natural properties.

Increased Adoption in Vegan and Vegetarian Supplement Markets

The global shift toward plant-based lifestyles is expanding demand for carotenoid-rich supplements that cater to vegan and vegetarian nutritional needs. Ingredients such as lutein, zeaxanthin, and astaxanthin are being incorporated into formulations focused on eye health, cognitive function, and prenatal nutrition. Microalgae-based carotenoids are especially attractive for consumers seeking ethically sourced products.

Carotenoids Market Segmentation

By Type

• Astaxanthin
• Beta-Carotene
• Canthaxanthin
• Lutein
• Others

By Form

• Powder
• Liquid

By Application

• Food and Beverage
• Dietary Supplement
• Animal Feed
• Personal Care and Cosmetics
• Pharmaceuticals

By Geography

• North America
• Europe
• Asia-Pacific
• South America
• Middle East and Africa

Dive deeper into regional dynamics and download the Japanese version for locally relevant analysis – https://www.mordorintelligence.com/ja/industry-reports/carotenoids-market-industry?utm_source=abnewswire

Key Players in the Carotenoids Market

The competitive landscape includes global ingredient manufacturers, biotechnology firms, and algae-based producers. Companies strengthen their market positions by improving extraction efficiency, expanding distribution networks, and developing specialized formulations that enhance stability and bioavailability.

Major companies operating in the carotenoids market include:

• Givaudan SA
• Döhler Group SE
• BASF SE
• Sensient Technologies Co.
• DSM-Firmenich AG

These companies continue to invest in research, responsible sourcing, and product development to meet rising demand for natural carotenoids across food, feed, and supplement industries.

Conclusion: Outlook for the Global Carotenoids Market

The carotenoids market is set for continued growth as clean-label expectations, plant-based diets, and awareness of nutritional benefits gain momentum worldwide. With a forecasted value of USD 2.63 billion by 2030, the market reflects a broad shift toward natural, traceable, and health-focused ingredients.

As manufacturers refine sustainable cultivation practices and develop high-purity formulations, carotenoids will remain central to the evolution of food colorants, functional foods, dietary supplements, and animal nutrition. The growing preference for natural options positions carotenoids as an essential ingredient group for brands looking to meet consumer expectations for quality, transparency, and wellness.

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