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Amid the tides of globalization, a quiet revolution in global health, led by the intangible cultural heritage of traditional Chinese medicine (TCM), is taking shape. At the heart of this revolution stands Zhong Qinman, hailed in the industry as an “Ambassador of Eastern Wellness” — an inheritor of TCM intangible cultural heritage who deeply integrates TCM wisdom with modern technology. Guided by the philosophy of “using nourishment in place of medicine and integrating food with therapeutic care,” she is reshaping health management for families around the world.

A Path of Growth: A Deep Affection for TCM as the Bedrock of Entrepreneurship

Zhong Qinman’s bond with TCM began in her youth with a profound fascination for traditional medicine. The words often spoken by her elders — “Traditional Chinese medicine is a national treasure that safeguards our land” — were like a ray of light, illuminating her path of exploration into TCM. She devoured medical texts on TCM, studying and refining her understanding of TCM techniques. This combination of talent and passion enabled her to grow rapidly in the field.

In adulthood, Zhong Qinman did not stop at traditional TCM knowledge. She specialized in traditional medicine while also studying cutting-edge medical technologies from abroad. She deeply understood the value of “learning from advanced foreign techniques to enhance our own,” recognizing that the advanced concepts of Western medicine were worth drawing on and integrating. In addition, she trained under mentors at the China Academy of Chinese Medical Sciences (CACMS) in Beijing and studied Tibetan medicine in depth under Tibetan physicians. As one of the four great traditional medical systems in the world, Tibetan medicine is the crystallization of the Tibetan people’s wisdom, and this experience added a distinctive and profound dimension to her body of medical knowledge. It is precisely this rich and diverse medical foundation that enabled her to create unique therapeutic techniques such as “Rejuvenation Therapy” and “Intimate Fragrant Body Therapy,” offering innovative solutions for women’s health.

“Using Nourishment in Place of Medicine, Unifying Food and Therapeutic Care”: Eastern Wisdom Resonating Globally

“Using nourishment in place of medicine and integrating food with therapeutic care” encapsulates the spiritual core of Zhong Qinman’s entrepreneurial philosophy. It is not a simple rejection of modern medicine, but rather a concept rooted in the ancient TCM wisdom that “the superior physician treats disease before it arises.” It advocates returning the initiative for health to everyday life — building internal balance and resilience in the body through systematic dietary nourishment so that illness can be prevented before it takes shape. In Zhong Qinman’s interpretation, this philosophy is further translated into a practical model for contemporary living: a closed-loop approach that cultivates health “inside and out.” Internally, it relies on scientifically balanced herbal food therapies and formulas based on the TCM principle that food and medicine share the same origin, gently regulating Qi and blood and the functioning of the internal organs to strengthen the constitution and restore vital energy; externally, it draws on modern biotechnology and advanced skincare concepts to precisely care for the body and complexion, bringing renewed radiance. This “inside-out, internally and externally synergistic” model of health management is perfectly aligned with the rapidly growing global trends of “proactive health” and “holistic wellness.” It goes beyond surface-level cultural symbolism and speaks directly to the universal desire—especially among women under multiple layers of pressure—for sustainable, root-cause-oriented health solutions, thereby sparking a profound resonance in overseas markets that transcends cultural boundaries.

The Power of Women: An Independent Spirit Illuminating the Global Entrepreneurial Path

Zhong Qinman’s journey toward internationalization coincides with the rising global wave of women’s entrepreneurship. According to World Bank data, in 2024 the number of women entrepreneurs worldwide increased by 23% year-on-year, with the health and beauty sectors accounting for more than 40%. Zhong Qinman’s story adds a distinctive Eastern interpretation to this trend:

Breaking Bias: In a male-dominated medical and healthcare industry, she uses a female perspective to redefine industry standards, asserting that “health is a woman’s greatest asset for independence.”

Empowering Others:In the future, through the “Happiness Mentor Program,” Zhong Qinman plans to train ten thousand women’s health managers around the world, 30% of whom will come from overseas. They will not only learn the wisdom of “using nourishment in place of medicine,” but also be equipped to achieve both economic and spiritual independence. Zhong Qinman’s vision goes even further: she hopes that every family will have at least one member well versed in traditional Chinese wellness, someone who can translate professional health knowledge into everyday care and attention, becoming a steady cornerstone in safeguarding the family’s well-being. From empowering individuals to protecting families, Zhong Qinman is elevating the wellness philosophy of the East into a warm and enduring endeavor that helps ensure the foundations of health are passed down from generation to generation.

Breaking Cultural Boundaries:She incorporates the traditional Chinese medicine concept of “yin–yang balance” into product design and uses the principle of “medicine and food sharing the same origin” to counter Western fast-food culture, turning health management into a conscious way of life.

Looking Ahead: Letting the Wellness Wisdom of the East Illuminate Women Worldwide

Today, Zhong Qinman’s “food-based wellness” journey is already beginning to bear fruit. Shumeiyou has not only become a benchmark for traditional Chinese medicine health brands going global, but, through her role as a female entrepreneur, has also demonstrated to the world that when Eastern wisdom meets modern technology, it can generate health solutions that successfully transcend cultural boundaries.

“My dream is for women around the world to enjoy the health and beauty brought by traditional Chinese medicine,” says Zhong Qinman. She is leading her team to develop more innovative products while deepening engagement with overseas communities, building a strong brand moat through empathy and professional expertise. On this challenging path, this Chinese woman entrepreneur is using “food-based wellness” as her brush to write a new chapter in the global dissemination of the intangible cultural heritage of traditional Chinese medicine.

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