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Dallas, TX, USA – Soccer culture is taking over the Dallas skyline as JD Sports and adidas host a World Cup–inspired rooftop event designed to celebrate the global game, community, and style. As excitement builds toward the FIFA World Cup 26™, this high-energy experience brings fans together for an evening of jerseys, live match energy, creator moments, and rooftop vibes—setting the tone for the road to hosting next year.

The JD Sports x adidas rooftop experience invites attendees to explore the newest adidas FIFA World Cup 26™ jerseys while connecting with fellow soccer fans, creators, and tastemakers. A live soccer match will play throughout the event, creating the perfect background as guests shop, network, and immerse themselves in the atmosphere of the world’s most celebrated sport.

Early arrival comes with added excitement. The first 50 guests will receive a special adidas gift, rewarding those who arrive early and kick off the experience. In addition, guests who purchase an adidas jersey during the event will be entered into a sweepstakes for a chance to win two FIFA World Cup tickets plus travel, turning a night out in Dallas into a possible global football adventure.

“This event brings together the passion of soccer, the creativity of today’s culture leaders, and the energy of Dallas as a future World Cup host city,” said a representative from the event team. “JD Sports and adidas are creating a space where fans can celebrate the game, discover new gear, and connect around a shared love for football.”

Designed to feel both social and celebratory, the rooftop setting delivers a mix of sport and lifestyle. Guests can enjoy food and refreshments while watching the match, engaging with creators, and getting into the holiday gifting spirit. The experience reflects how soccer continues to influence fashion, music, and culture far beyond the pitch.

Event highlights include:

• Jersey shopping with sweepstakes entry for a chance to win World Cup tickets and travel
• Rooftop match viewing with food and drinks creating a lively game-day atmosphere
• Creator moments and holiday gifting vibes, blending sport with modern culture

Attendance is free with RSVP, but capacity is limited. Guests are encouraged to reserve their spot early to ensure access to the event and its on-site experiences. This rooftop gathering offers an opportunity for fans to come together and celebrate soccer’s growing presence in the United States as the countdown to FIFA World Cup 26™ continues.

JD Sports and adidas remain at the forefront of sport-driven culture, combining performance, style, and community. This Dallas activation highlights both brands’ commitment to bringing soccer closer to fans through engaging, city-driven experiences that reflect the excitement of the world’s biggest tournament.

Fans, creators, and media are invited to join the celebration and experience soccer culture elevated on a Dallas rooftop.

Event Details & RSVP:Website: https://partiful.com/e/UepWoXlJlQ3dlmH9k6Wa

About JD Sports x adidas

JD Sports is a leading global retailer of athletic fashion, known for shaping street style and connecting sport with culture. With a strong presence across North America and beyond, JD Sports curates performance-driven and lifestyle-focused apparel and footwear from the world’s most recognized sports brands.

adidas is a global sportswear brand driven by innovation, design, and a deep connection to athletes and fans worldwide. With a legacy rooted in sport, adidas continues to influence performance, fashion, and culture through products that support athletes at every level while inspiring self-expression beyond the field of play.

Together, JD Sports and adidas collaborate to create experiences that celebrate sport, creativity, and community—bringing fans closer to the game both on and off the pitch.

Media Contact
Company Name: JD Sports x adidas
Contact Person: Dominic Dotson
Email: Send Email
Country: United States
Website: https://partiful.com/e/UepWoXlJlQ3dlmH9k6Wa