Legiit Grows SEO Marketplace as Businesses Dump Traditional Agencies
The old way of hiring for SEO help is dying, and platforms like Legiit are thriving because of it.
More businesses are skipping the traditional agency route entirely. Instead of signing expensive monthly retainers and hoping for the best, they’re heading to marketplaces where they can hire an SEO expert for exactly what they need, when they need it.
Legiit has grown steadily by making that process simple. The platform matches businesses with independent SEO professionals who do specific things, fix technical problems, improve content, recover lost rankings, without the long-term commitment.
It’s not hard to see why this is catching on. SEO isn’t what it used to be. Google changes its algorithm all the time. There’s an avalanche of content online. People find stuff through TikTok and Reddit now, not just search engines. Staying visible takes real expertise, and the one-size-fits-all approach most agencies offer just doesn’t work anymore.
“Businesses want someone who can jump in and fix a specific problem today, not start a relationship that might eventually address it three months from now,” a Legiit spokesperson explained.
The marketplace model cuts through all the usual friction. Companies can read reviews, look at what someone’s actually done before, and hire them that afternoon. Compare that to the typical agency process, weeks of meetings, vague proposals, contracts written by lawyers and it’s obvious why people prefer this.
The freelancers themselves are part of the story too. A lot of them are seasoned professionals who got tired of agency politics and wanted to work directly with clients. They take on projects they find interesting, do good work, get paid, and move on. For many, it beats agency life by a mile.
What businesses really love is the flexibility. Nobody’s marketing budget is safe anymore. It gets picked apart every quarter, sometimes every month. Priorities change overnight. Being stuck in a six-month contract with an agency when your needs have completely shifted feels like throwing money away. Hiring someone for a project? That’s easy to defend.
And here’s the thing, organic search still drives a ton of business. People still Google things before they buy. Companies still need to show up there. They’re just smarter now about how they make it happen, mixing their own team with outside help instead of outsourcing the whole thing to one agency.
The catch is that not every marketplace is trustworthy. Some grow fast and fill up with people who talk a big game but don’t deliver. That’s why vetting and reviews matter so much. Platforms that don’t police their quality lose credibility fast.
Legiit seems to get this. By actually managing who’s on the platform and keeping services clearly defined, they’re building a reputation that keeps businesses coming back.
The SEO marketplace isn’t slowing down. More companies are realizing they don’t need a traditional agency to get good work done. The platforms that win will be the ones that make hiring dead simple, keep the quality high, and don’t waste anyone’s time.
About Legiit
Legiit is a digital services marketplace that connects businesses with vetted SEO and digital marketing professionals for project-based work. For more information, visit https://legiit.com.
Media Contact
Company Name: Legiit
Contact Person: Chris M. Walker
Email: Send Email
City: Myrtle Beach
State: SC
Country: United States
Website: https://legiit.com
