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Jonathan Charrier, founder of Charrier Global Imports, is raising awareness about the importance of supporting small-scale artisans and producers around the world. In a recent interview, Charrier shared insights on how consumers can make a difference by choosing products that are ethically sourced, culturally authentic, and made by skilled artisans.

“Most people don’t realize that when they buy an olive oil or a handmade textile, they are connecting with real families and communities who rely on that work,” said John Charrier. “Every purchase has the power to support livelihoods, preserve traditions, and foster global connections.”

According to the International Trade Centre, small-scale artisan producers contribute significantly to local economies, yet many struggle to access international markets. Only 30 to 40 percent of high-quality artisan goods reach buyers outside their communities. By choosing ethically sourced products, consumers can help preserve craft and sustain livelihoods.

Charrier emphasizes the role of storytelling in commerce. “When we share the story behind a product—who made it, how it was made, and what it represents—customers feel a connection,” he said. “It’s not just a transaction; it’s a way to honor the work and culture behind every item.”

Experts note that consumers increasingly seek authenticity and ethical sourcing. Research from Nielsen shows that 73 percent of global consumers are willing to pay more for products from companies committed to social and environmental responsibility. Supporting small-scale artisans aligns with these consumer values while creating meaningful impact.

John Charrier encourages practical actions for anyone who wants to make a difference:

• Ask Questions About Sourcing – Learn where products come from and how they are made.

• Support Fair Trade and Ethical Brands – Prioritize companies that treat producers fairly.

• Explore Artisan Markets – Local and online markets often feature small-scale makers.

• Share Stories – Educate friends and family about the culture and people behind the products.

“Even small actions matter,” Charrier said. “Choosing products thoughtfully helps artisans thrive, preserves their traditions, and connects cultures across the globe.”

For more information about Jonathan Charrier and Charrier Global Imports, visit charrierglobalimports.com.

To read the full interview, visit the website here.

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