Iowanews Headlines

I did not write a 10 year plan at 90 because I am unusual,” said Flaherty. “I wrote it because I am alive. If you are alive, you still have work to do, growth ahead of you, and reasons to get up in the morning.

At 90 years old, author and former international advertising creative director James B. Flaherty is not reflecting on the end of life. He is planning the next decade.

Flaherty recently completed a personal 10-year plan at age 90, reinforcing the central message of his latest book, Loving Longevity: Make Your Next Years Your Best Years. The book challenges readers to rethink aging, retirement, health habits, mindset, and daily purpose through a practical and often humorous lens.

Positioned at the intersection of healthy aging, personal development, longevity mindset, and senior inspiration, Loving Longevity delivers direct life lessons from a man who has lived nearly a century and continues to write, speak, and create.

A Longevity Mindset Backed by Action

Rather than offering generic motivational advice, Flaherty confronts readers with direct questions about how they are living now. He addresses:

• Purpose driven living after 60, 70, 80 and beyond
• Daily gratitude as a discipline
• Health ownership and lifestyle accountability
• Creativity and reinvention in later life
• Facing dementia and cognitive decline with realism
• Breaking the habit of waking up discouraged

His perspective is grounded in real world experience. A former international advertising creative director and creator of an iconic country inn, Flaherty has authored five books and built multiple careers across decades. Writing a 10-year plan at age 90 is not symbolic. It is strategic and operational. It sends a clear message that age is not a limitation but an opportunity to accumulate wisdom, expand impact, and pursue new goals with clarity and confidence.

“I did not write a 10-year plan at 90 because I am unusual,” said Flaherty. “I wrote it because I am alive. If you are alive, you still have work to do, growth ahead of you, and reasons to get up in the morning.”

The book encourages readers in midlife, retirement, and advanced age to create their own strategic plan for longevity by combining mindset, discipline, reflection, and intention.

Mr. Flaherty, who goes by Jim, encourages readers to write to him with their reflections, questions, or struggles related to aging and longevity. He promises a personal reply to every message. He can be reached at [email protected]

A Different Kind of Self Improvement Book

Loving Longevity stands apart from traditional self-improvement titles by refusing to romanticize aging or soften responsibility. Flaherty writes candidly about personal relationships, health realities, self-reflection, and the need to stop postponing meaningful change.

The result is a longevity book that blends humor, clarity, personal storytelling, and practical instruction for living better and longer.

Loving Longevity: Make Your Next Years Your Best Years is available on Amazon: https://www.amazon.com/dp/1737986760

For more information, visit: https://www.jamesbflaherty.com https://www.lovinglongevitywithjim.com

About James B. Flaherty

James B. Flaherty is a 90-year-old author, speaker, and former international advertising creative director. He has written five books and is known for his experience driven by his approach to personal growth, healthy aging, and purposeful living.

Video Link: https://www.youtube.com/embed/rgm5p9C5bdM

Media Contact
Contact Person: James B. Flaherty
Email: Send Email
Phone: (212) 457-4097
Address:P.O. BOX 605
City: Amenia
State: NY
Country: United States
Website: https://jamesbflaherty.com/