Iowanews Headlines

New York, NY – Propr®, the fluoride free innovative oral care brand founded by renowned periodontist and educator Dr. Jack Gruber, today announced the launch of Propr Paste, the newest addition to the growing Propr family of oral health products. Released following the successful introduction of the Propr Brush and Propr Picks, Propr Paste completes a cohesive system designed to clean teeth and gums effectively, without unnecessary trauma.

Propr first entered the oral care market with the Propr Brush, a revolutionary toothbrush that replaces abrasive nylon bristles with Medical Grade TPE super-soft scrubbers. The brand later expanded into interdental care with Propr Picks, offering a gentler alternative to traditional floss and rigid plastic picks that can irritate delicate gum tissue.

Together, these products reflect a core Propr belief: many common oral health issues are not caused by poor hygiene, but by overly aggressive tools used every day.

“Patients are doing what we ask of them, brushing and cleaning between their teeth, but they’re often doing it with tools that work against the mouth,” said Dr. Jack Gruber. “Propr Paste extends our system by bringing that same gentle philosophy to toothpaste.”

Propr Paste is formulated to be gentle and non-abrasive, designed to support effective daily cleaning while minimizing irritation to gums and enamel. When used alongside the Propr Brush and Propr Picks, it helps create a more balanced oral care routine that prioritizes preservation, comfort, and long-term oral wellness.

Key benefits of Propr Paste include:

• Gentle daily cleansing without harsh abrasives

• Reduced stress on gums and enamel

• Designed to complement Propr Brush and Propr Picks

• Suitable for sensitive mouths and everyday use

Propr Paste is appropriate for users of all ages and is especially beneficial for individuals with sensitivity, gum concerns or dental restorations.

“With this launch, Propr now offers a complete approach to oral care, one rooted in clinical experience and designed to do no harm®,” added Dr. Gruber.

Propr Paste is now available for purchase. To learn more about Propr and its full line of oral care products, visit proprdental.com.

Media Contact
Company Name: Propr
Contact Person: Alexis Schwartz
Email: Send Email
Country: United States
Website: https://www.proprdental.com/